Ebates sold over 40 different promotions every year, and each one required creative for email marketing, social media, website and banner placements, and B2B sales packages and conferences. My role included making sure it all got done.
Created Ebates Canada logo, materials for affiliate marketing trade shows like Affiliate Summit West and Linkshare Symposium, and supported the executive team with a variety of corporate communications and business documents.
Oversaw the messages and design of all creative production, including work by junior designers and contractors. Developed a Style Guide, and worked with the Development team to create consistency in colors and styles.
Supported B2B Sales team with Creative on more than 40 promotions every year, which included schedule, concept and production of assets for landing pages, email campaigns, ad placements, and social media.
Some promotions, the massively popular Black Friday and Cyber Monday promotions for example, required a complex series of messages and assets on strict timelines for pre-launch, launch, and post-launch phases.
As Design Manager, I wore every "design hat" at Ebates. These projects highlight some of the other aspects of this position.